It’s a time where you can grow and engage with your company’s audience via social media. Consumers who connect with businesses on social media are loyal customers, with about nine out of 10 people saying they buy from companies they follow on social networks. The portion of people who said they increased their spending with a brand they follow rose 12% to 75% this year from 2019, per a recent industry study.
I know you are stressed, overwhelmed and maybe pessimistic about the next year but communicate with your customers and be real. I have seen businesses have some of their biggest days during this pandemic because of their use of social media.
