By Admin, BuyLocalBG.com, BuyLocalBg@gmail.com/
Friday, January 30th, 2015 8:00 AM CST
Caught Wild will be featuring their naturally red, sustainable, pure, nutritions Alaskan Caught Wild Sockeye salmon at Community Farmers Market on January 31st from 8-1. Josh Poling with HOME Cafe’ & Marketplace will be doing a cooking demonstration featuring Caught Wild Salmon. Here is a little about Caught Wild Salmon By Jason and Mary Beth, owners of Caught Wild and Fishermen in Bristol Bay, Alaska:
Caught Wild Salmon
It’s hard to believe that I will leave for my sixteenth season in Bristol Bay, AK this summer to fish for sockeye salmon. What started as a wild summer adventure in college has become a yearly ritual where I wrap up projects at home, kiss family and friends good-bye, and head to the Bay for two to three months where I work as a commercial fisherman. It has been a long time since I’ve spent a summer in Kentucky. But Alaska has welcomed me and my family and it feels like another home. My wife, Mary Beth has been on the boat in the Bay as well, which was really cool for her to get first-hand experience of life on the boat and it is great for us to work together. With our young son, she will join boat life again when he gets a little older. Right now, they meet me in Alaska after the season and we spend some downtime together there with friends.
It had always been our dream to be able to bring our delicious wild caught Alaskan sockeye salmon back to share with fellow Kentuckians, as well as businesses and consumers who are concerned about where their food comes from and how it affects the environment. For years, friends were begging me to ‘load up salmon’ in my bags at the end of the season to bring back to them. It’s a little more involved than that! But fortunately with persistence and building relationships over the years, I was able to finally make a connection with a smaller, family-owned cannery and they were willing to work with our new family business. In January 2012, Mary Beth and I launched our company, Caught Wild, here in Kentucky, where we distribute our sockeye salmon to retail shops, grocery stores, CSAs, catering businesses and restaurants. We love that we can now extend the hard work from the summer fishing season into the rest of the year by distributing our wild caught salmon across the Bluegrass. Over the past few years, we have had great support in the communities all around Kentucky (and surrounding states) and look forward to continuing to grow our business in order to reach more consumers and encourage them to make the switch to wild caught salmon.
When we launched our company, we knew that there was a niche for our salmon as there is a great local food scene in Kentucky. Kentuckians love fish and want healthy options! CSAs, retailers, consumers and events like The Green Living Fair embraced us wholeheartedly from the beginning, which motivates us even today to continue the education piece of our business. We are passionate about this piece of our business as well. Consumers often think that they are eating healthy by choosing ‘salmon’, but the nutritional deficiencies in farmed salmon (which has been the mainstream option in our grocery stores and restaurants around here), are startling when you compare it to wild caught. All of our business and marketing revolves around spreading the health benefits to consumers at the retail and wholesale level about the benefits of wild caught versus other not so healthy choices like farmed salmon.
Not many of our customers will get to personally experience Bristol Bay, Alaska. However, as they build relationships with us and Bristol Bay’s sockeye salmon, they begin to learn and appreciate the importance of this beautiful area, and take great pride in knowing that they are making the healthiest choice for their family when choosing salmon from this sustainable fishery. And for that reason, they begin to fall in love with Bristol Bay and its importance to our collective well-being. We are thankful for our customers and how they have supported our family and Alaskan wild caught sockeye salmon.
For more information on our family fishing adventures and Caught Wild, visit:
www.CaughtWildSalmon.com and like us on www.facebook.com/CaughtWildSalmon
Like we said this is part of the series for this month:
Community Farmers Market is a year-round market featuring over 50 vendors with a variety of local foods and handcrafted items. The Market also regularly offers cooking demonstrations, folk school classes and live music. Hours are Saturdays from 8 a.m.-1 p.m. and Tuesdays from 2-6 p.m. It is located at 2319 Nashville Road next to the WKU Store. For information about Community Farmers Market BG, visit www.communityfarmersmarketbg.com.